Popular Film Award Is Not Dead, Says Academy President John Bailey

  • Variety
Will the Motion Picture Academy resurrect the idea of outstanding achievement in popular film? Will audience fragmentation continue to drive a wedge between films that are widely distributed and films that win Oscars? Will the Academy ever be able to halt the declining ratings of the Oscars broadcast?

These and other issues took center stage at a wide-ranging discussion about the work of the Academy of Motion Pictures Arts and Sciences held at the EnergaCamerimage Film Festival in Bydgoszcz, Poland. The participants were Academy president John Bailey; Carol Littleton, a member of the board of governors and the film editors branch; and Brooke Boles, associate director of membership and awards.

When the Academy announced the possibility of the popular film award last summer, it drew a backlash so fierce that the organization suspended the plan. And yet, said Bailey, having some kind of additional recognition for “for best picture or
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